A Guide to Raising Funds Online

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It was not so long ago that fundraising for charity was no big deal. There were so many options to fall back on – on-premises auctions, gala dinners, movie and theatre shows, garage sales, and many more. Then came the Covid-19 pandemic, lockdowns, and social distancing norms. People started to stay indoors and fundraising took a hit.

Fortunately, in this crisis, the Internet came to the rescue of fundraisers. Novel avenues were explored to take advantage of the reach and scope of the web and very effective online fundraising ideas came to the surface, each no less effective and successful than the traditional means of raising funds that the world was used to.



Here are some novel online fundraising ideas that have taken the world by storm.

Organize a garage sale as before – the only differences are that there are no people, items are not on display, and the selected items have to be shipped and delivered instead of people carrying them away. Promote the items over various social media platforms, and carry out an email campaign of the sale through photographs posted on the sites. The items will remain with the sponsors at their location and will be shipped directly from there to the winners.

Another of many online fundraising ideas is arranging an online auction. There are many free online platforms that charge minimally for conducting the auctions. You can post photos on the site, and use their gateways for receiving payments. The software conducts the bidding and decides the winners. Participants bid from any Internet-enabled device and location 24x7. 

Explore other possibilities too. The sky is the limit online and there are many opportunities waiting to be tapped.      

 

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