Holding An Online Auction to Sell Items

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In the current global scenario with lockdowns and social distancing norms in place due to the Covid-19 pandemic, holding an auction fundraiser has been one of the most effective methods for non-profit organizations to raise funds. They have now shifted to online auctions to sell items as a part of their fundraising projects.

How then do you hold online auctions to sell items?

·        First and most importantly, research the Internet thoroughly and choose a reputed and authentic site that does not charge high fees while not being short on the benefits offered. On these sites, you will be able to display items, do bidders’ registration, access payment gateways, and help people to bid within a scheduled time. The period ideally offered by online auctions to sell items is one to three weeks for one auction.

·       A critical component of successful fundraising is to get the items together that will be put up for bidding. You get the items for free by soliciting them from local merchants, volunteers, your board members, and people who are sympathetic to your cause. There is no limit on what can be sold at an online auction. Anything goes, from vacation packages to small flea market items. Find the value of the items from the merchants before deciding the reserve price.

·        Finally, promote the charity for which you are raising funds. Create a buzz on social media platforms and spread the word about the fundraiser through newsletters and emails so that more people can register and join in.

One point to note when holding online auctions to sell items is the complexity of international shipping. Restrict bidding to people within the country. 

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